SEO is an ongoing process
After a short period of time you will begin to see improvements in your search ranking and website traffic and will take a number of months to reach peak efficiency.
Every month you will have a meeting with your dedicated account manager who will take you through the actions that we have carried out for you, and discuss the work we will be carrying out in the next period.
But you should never stop or reduce your efforts because your ranking will surely drop and website traffic will diminish. Your competitors will almost certainly be optimising their website to improve or preserve their search ranking, so it necessarily has to be an ongoing process.
Just as with a bricks and mortar shop, in order to get customers through the door you would have to promote the opening and encorage people to come on in. Similarly to keep those customers interested and encourage new ones to come in , you will need to offer benefits, continually dress the shop window and even redecorate the building in order to remain ahead of the competition.
So why wouldnt you do this with your online shop or website? One thing is certain - your competitors will be!
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